“My best people spend Fridays re-keying data.”
Skilled staff copy the same numbers between systems every week. That is salary spent on work a machine should do.
For directors of UK SMEs
I’m Gary Kellett, and Boxed Online is my consultancy. I find where time and margin leak out of your business, whether it’s a process, a system that doesn’t fit or software that doesn’t talk to the rest, and fix it. When the fix needs building, I build it with AI agents I direct and check myself. Work quoted in weeks ships in days, and you own every line of it.
Not sure where to start? Answer nine questions and I’ll point you at the right first step.
Estimated at 9-10 weeks for a conventional team.
Estimated at 29 team-weeks for a conventional team.
Estimated at 5.5 weeks for a conventional team.
Estimated at 14 weeks for a conventional team.
Estimates were written for a conventional team before each build. Bars compare working hours. Delivered means built and tested.
Sound familiar?
Skilled staff copy the same numbers between systems every week. That is salary spent on work a machine should do.
A dozen subscriptions, some overlapping, some not talking to each other. Nobody has checked whether they still fit the business, or what you could stop paying for.
Long quotes tie up budget and delay the payback. Most of that time is coordination, not building.
95% of organisations saw no measurable return from generative AI (MIT NANDA, 2025). Ideas are cheap. Working systems are not.
Without a senior technical voice, you carry the risk of every supplier decision alone.
Process, systems, new software or AI? Answer nine questions in the Where should I start? check and get a straight answer, with the reasons.
The fix is one senior person who owns the decision and the delivery. That’s the job I do.
What it means for the business
Automations are measured against an agreed baseline, and every month you get a report of what they saved.
You know the cost before work starts. No day-rate drift and no open-ended retainers.
Tested, documented code in your name. Take it in-house or to another supplier whenever you like.
Sometimes the answer is a well-run ERP or CRM, not AI. I'll tell you which, before anyone sells you anything.
Where are you starting from?
Better Way Review · 3-5 days · fixed price
One part of the business is slow, manual or messy, and you're not sure if the answer is a process change, a system or AI. I map it, put a cost on each option and recommend one.
Systems Health Check · fixed price
I go through every application you pay for and give each a verdict: keep, configure better, connect, replace or retire. You get the licence waste, the missing links and a costed roadmap.
Readiness Sprint · retainers from 2 days a month
Senior technology and AI leadership without a full-time hire: a roadmap, suppliers held to account, and AI used where it pays, governed and actually live.
Not sure which door is yours? Answer nine questions and I’ll point you at the right one.
I map how the work and the systems really fit together, put numbers on the leaks and compare the options: fix the process, configure, connect, replace, build or add AI.
I direct a team of AI agents and review every change myself. Tested, documented software in days, not months.
I keep it running under Run and Care, and stay on as your fractional CTO if you want a senior hand on the wheel.
Free automation proof
If it works, I run it for a fixed monthly fee or a share of what it saves, with a monthly report showing exactly what it saved. If it doesn’t, you’ve lost nothing.
3 free proofs a month · no card · no contract until it works
What it is, how often it runs and which systems it touches.
Built on your real data, measured against an agreed baseline.
Fixed fee or gain-share. Hosted, monitored and improved.
Websites
Get a free written report on your site, benchmarked against your competitors, with a fixed price beside every fix.
Recent work
Software
Condexa (my own product)
Estimated 9-10 weeks , delivered in One evening
Healthcare · anonymised
A European healthcare distributor
Estimated 29 team-weeks , delivered in 2 days
Retail and e-commerce
Channelytix (my own product)
Listing time cut from minutes to seconds per item
Why hire me
| What you get | Boxed Online | Strategy consultancy | Development agency | Full-time CTO |
|---|---|---|---|---|
| Works out what to build | Yes | Yes | Partly | Yes |
| Builds it, hands on | Yes | No | Yes | Partly |
| First working resultDays, not months | Yes | No | Partly | Partly |
| You own the code and IP | Yes | Yes | Partly | Yes |
| Senior judgement on every decision | Yes | Yes | Partly | Yes |
| Cost matches the size of the job | Yes | No | Partly | No |
| Full-time presence in your team | No | No | No | Yes |

About
I started as a developer in 1998 and ran a virtual CTO business for SMEs from 2005, long before “fractional” had a name. Today I lead group architecture and chair the AI leadership team in a large healthcare group, and I build products of my own. For bigger programmes I bring in trusted consultants I have worked with before, and I stay the one person accountable.
“The architecture is rarely the hard part. The hard part is people who have been asked to change before. So I start by listening.”
Straight answers
There isn't one, but there is a filter. I only take on processes that run at least weekly, can be measured, and have an owner who can give two hours a week. I cap free proofs each month so every one gets proper attention. If it works, most people want to keep it running, and that is how I get paid.
Your data stays in services covered by a data processing agreement, with enterprise AI endpoints that don't train on your data. I set out exactly where data goes before any build, and I use the least data needed for the job.
Everything is documented as it's built: designs, decisions, runbooks and tests. Automations are monitored with alerts. A named, vetted developer from my network of trusted consultants can step in, and you can always take the whole thing over using the buy-out.
No. In regulated industries especially, a properly implemented ERP, CRM or workflow engine is often the answer: validated, auditable and integrated. I then use AI where it genuinely helps inside those systems, and leave it out where it does not.
On projects, you do: code, documents, cloud accounts and passwords are yours from day one. On Run and Care, I license and operate the automation for you, with a published buy-out price so you can take it over at any time.
Start with Where should I start?, then put a number on a process or check whether to fix, connect, buy or build before you spend.
Practical guides on systems, process and AI, written from real builds rather than vendor brochures.
Next step
In 30 minutes you'll know whether to fix it, buy it, build it or leave it. No pitch deck.